Knowledge Is A Terrible Thing To Waste

You have the knowledge and you know your B2B product or service provides value.

But you can’t seem to get that across to prospective customers and clients.

You may be suffering from an inability to talk to prospects in a language they understand.

Here are some symptoms.

  • Your marketing and sales efforts aren’t generating any clients. Or, if they do, they’re not the right kind
  • Your sales funnel looks more like a bucket. With a lot of holes.
  • When you do get to people, they respond that they have to wring more value out of every dollar they spend. And they certainly don’t see how you can help.
  • You often wonder if anyone still appreciates expertise.

If this is your problem, transform your business with Content Marketing

In a world paralyzed by too much choice, Content Marketing has emerged as the most effective – and cost effective –B2B marketing method.

That’s because it speaks directly to prospects. It not only educates them, it persuades them that your product or service can best solve their business problems.

Knowpreneur is a consultancy that helps B2B suppliers use content marketing to put their expertise on prospects’ radar, generate leads, and increase sales.

We create strategies and products that cut through the marketing clutter and get you a hearing.

Contact us now to discuss how we can help solve YOUR business problem.



Content Marketing Delivers

Content Marketing Delivers

Posted on 25. Sep, 2010 by admin.

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Marketing ace Chris Brogan in a series of posts highlighting marketing tools  took on content marketing recently. Brogan says content marketing will better  “shake the tree” of prospects because it’s honest, informative, and often entertaining. “Why spend spend time, money, and creative effort making fake, glossy, slick pieces of marketing material?” he asks. “Let’s say [...]

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Reinvention

Reinvention

Posted on 06. Feb, 2010 by admin.

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For original post, go to www.reinventionistblog.net New Game, New Plan For Successful Reinvention, Use New Business Methods In a recent survey reported by the Financial Post, one in three Canadians said they were interested in starting their own business in the next two years. Of that group, 35% said they’re going to follow through with [...]

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The Power Of Words

Posted on 14. Oct, 2010 by admin.

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Some clients, friends, and general observers have complained that this site is … um … pretty wordy. Why so many words, they ask. Where are the pictures? Lots of reasons: I like words and am most comfortable with them. I recognize the power of pictures and video, but I believe words are still the best [...]

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Content Marketing Takes Off

Posted on 12. Oct, 2010 by admin.

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Content marketing has become THE preferred means of marketing for many businesses today. This is especially true in the B2B market where decisions are not made in haste and the sales cycle can be very long. In fact, nine out of 10 B2B marketers in a recent survey conducted by MarketingProfs and Junta42 use content [...]

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Reinvention: Copy The Entrepreneur You Want To Be

Posted on 10. Oct, 2010 by admin.

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Previously posted at www.reinventionistblog.net If you want to change your behavior to be a better entrepreneur, you’re going to have to find models. Then you need to employ empathy by acting like them. There is a unique psychological aspect of the human mind that makes us tend to become like the people we spend the most [...]

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Content Is About The Task, Not The Tool

Posted on 09. Oct, 2010 by admin.

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Too often lately, discussions about content marketing seem to always get down to the tools used. Which platform, which social media, which delivery channel, which web site. When you do get people to think about content from a marketing point of view, they invariably think you mean writing web copy. That’s part of it, but [...]

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