Why Content Marketing?
Posted on 12. Nov, 2010 by Tony Wanless in Content
Because it’s more cost-effective
Because it has a longer shelf life than advertising
Because it has a wider reach
Because it’s dynamic and more “alive”
Because it involves less risk
Because it’s easier to change
Because it’s easier to measure the results
Because it talks directly to your prospects
Because it’s about them, not you
Because it helps prospects with their problems and creates loyalty
Because it emulates word-of-mouth referrals, the best marketing of all
Because it creates trust
Because it shows your expertise
Because IT WORKS!
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