Thou art my customer - Client service ideas that deliver (cont'd) Be a match-maker The advent of the Internet has increased isolation for customers, so they're looking for a sense of community when choosing their suppliers, he adds. ''You have to create that community yourself,'' he explains. He suggests simple strategies such as newsletters and holding special events that bring your customers together. ''It's like creating buying buddies who can share experiences and ultimately learn from one another,'' he says. Be slightly famous Smart business people are perceived as passionate about what they do, says Wanless. ''Get yourself known out there. Speak at conferences, write e-newsletters and be seen,'' he says. By leaving their signature everywhere, Wanless feels that small business owners can build their visibility and increase their credibility. This is particularly important in an e-business environment, where social contact may be limited. Show you appreciate their business ''Giving customers those extra perks is not even a choice anymore. You have to give them a reason to stay around,'' he says. Wanless recommends using creative ways to show your customers that you care, such as small framed cards or attractive leave-behinds. ''It's the gesture that counts, so choose something that reflects your business.'' ''Clients may even expect you to disseminate knowledge at no cost. It's the basic premise of trying something out before you buy,'' he says. Entrepreneurs may have to be prepared to share their expertise for free in order to motivate customers to trial their services. But it's a short-term investment with long-term benefits, he adds. In the end, the best tips for customer service, says Wanless, are rooted in making your customer feel special. ''It's all about using psychology techniques combined with good business sense,'' he concludes. {end}   Back   Back to Media (c) 2004, KnowPreneur Consultants