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Resources
Case Studies: Is This Your Business? Question: We are trying to write a mission statement for our company. But most of the ones I see are innocuous and insipid. Isn't a mission supposed to be more than that?  More...
Question: Our consulting company’s mission is to assist individuals to maximize their potential through the refinement of their personal image. Our target market involves high-earning corporate professionals. How do we market a service this specialized? More...
Question: Our business is a service, and it's harder to sell something you can't see. We've collected testimonials from satisfied clients, but that is not enough. How do we convince prospects of the benefits or results that will come from our services? How do we market services? More...
Question: How do you convince your boss that succession planning is important? He/she is always dealing with right now and refuses to think about the future. More...
Question: What can be done to verify if there is a market for a product you are developing when you are still at the applied research stage... More...
Question: When a company introduces a new product to the market, the first group to try it usually are the bold, adventuresome types; how do I identify these people? More...
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