Tag Archives: Business to business marketing
Cheat Sheets Charge Up Your B2B Content
Posted on 25. Oct, 2011 by twanless.
Cheat sheets can help B2B marketers break through the content clutter that’s increasingly being sent to prospects. They’re informative, yet still different in that they’re easy to digest and use over and over again. It’s hardly a secret that content marketing has become THE new marketing — a way for B2B marketers to avoid [...]
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Crap Content: Google Tries To Stem The Tide
Posted on 08. Mar, 2011 by Tony Wanless.
In an attempt to fight the content farms that are proliferating on the Web, Google has changed the way it ranks content. It will work for a while, but not forever. Google has changed its algorithms to lower the search rankings of the content farms that have proliferated on the Web, thereby opening the door [...]
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B2B Marketers Shouldn’t Rely On SEO Voodoo
Posted on 01. Dec, 2010 by Tony Wanless.
If you’re a B2B marketer, don’t place all your bets on simple SEO for top rankings. Content with very specific keywords will better reach targeted customers with problems for which you have a solution. A recent New York Times article highlighted the dangers of depending on SEO alone as a B2B content marketing strategy. The [...]
