Tag Archives: content
Pain Relief: Will An Aspirin Do?
Posted on 07. Sep, 2011 by twanless.
Here’s a writing tip for all B2B content producers: Pick your words and labels carefully and ensure they’re appropriate for the target user. All writers have a standard set of words they employ on a regular basis, often without thought: Writers of content are no different. Especially in the Business to Business content marketing sphere, [...]
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6 Content Marketing Tricks For Frazzled SMBs
Posted on 03. Aug, 2011 by twanless.
Small businesses often feel like the wallflower at the dance when it comes to content marketing. Financial pressures, lack of staff, and a shortage of knowledge mean that content usually takes a back seat to other, more traditional, marketing methods. Even though content is taking over the marketing world — because it works [...]
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Trust The Biggest B2B Marketing Issue in 2011
Posted on 31. Jan, 2011 by Tony Wanless.
It looks like creating trust is going to be Job No. 1 for Business to Business (B2B) marketers in 2011. Of course it could be said that trust is always the underlying message contained in all online and offline B2B marketing, because the stakes are so much higher for buyers than in consumer marketing. But [...]
