Tag Archives: search engine optimization
Cheat Sheets Charge Up Your B2B Content
Posted on 25. Oct, 2011 by twanless.
Cheat sheets can help B2B marketers break through the content clutter that’s increasingly being sent to prospects. They’re informative, yet still different in that they’re easy to digest and use over and over again. It’s hardly a secret that content marketing has become THE new marketing — a way for B2B marketers to avoid [...]
Continue Reading
Nurture The Complex Sale With Deep Content
Posted on 26. Apr, 2011 by twanless.
If a world-class physics research center can get its complex content in the media, most B2B marketers can get noticed as well. Here are three ways to do it. A recent article about the European CERN physics research center that actually made it into a newspaper tells you all you need to know about how [...]
Continue Reading
Are You Persuasive?
Posted on 28. Mar, 2011 by Tony Wanless.
When all is said and done, content marketing is about persuasion. You’ve written your content, and your words sparkle on the page. You’ve SEO’d it to the max, and ensured that every one of the keywords that showed up in your analytics has been artfully included. You’ve trimmed and tightened, and included some hot visuals [...]
Continue Reading
How To Get More Views Of Specialty Content
Posted on 21. Mar, 2011 by Tony Wanless.
If you’re a company that markets very specific B2B solutions, don’t fall for the usual SEO advice to cast a wide keyword net. Statistics show that you should do the opposite and zero in on very specific keyword chains. You’re a specialty company that’s trying to use content marketing to market your niche business-to-business or [...]
Continue Reading
Generate Quality Content With Expert Commentary
Posted on 14. Mar, 2011 by Tony Wanless.
A great way to generate quality and reusable content is to become an expert for the media. Most content used in B2B marketing is of the run of the mill variety –blogs, tweets, etc. This is not to say that they’re bad. But they’re rarely very deep and so only get you a brief glance [...]
Continue Reading
Crap Content: Google Tries To Stem The Tide
Posted on 08. Mar, 2011 by Tony Wanless.
In an attempt to fight the content farms that are proliferating on the Web, Google has changed the way it ranks content. It will work for a while, but not forever. Google has changed its algorithms to lower the search rankings of the content farms that have proliferated on the Web, thereby opening the door [...]
Continue Reading
How A VPN Can Focus Content Marketing
Posted on 23. Feb, 2011 by Tony Wanless.
Private VPNs are one method in which content marketers working niches can avoid the SEO scramble that is denaturing content today. The private networks allow your company to become the center of a community. Much has been written about the role of content in modern business to business (B2B) marketing, invariably from the content creation [...]
Continue Reading
B2B Marketers Shouldn’t Rely On SEO Voodoo
Posted on 01. Dec, 2010 by Tony Wanless.
If you’re a B2B marketer, don’t place all your bets on simple SEO for top rankings. Content with very specific keywords will better reach targeted customers with problems for which you have a solution. A recent New York Times article highlighted the dangers of depending on SEO alone as a B2B content marketing strategy. The [...]
