Tag Archives: vendor shortlist
Are You Persuasive?
Posted on 28. Mar, 2011 by Tony Wanless.
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When all is said and done, content marketing is about persuasion. You’ve written your content, and your words sparkle on the page. You’ve SEO’d it to the max, and ensured that every one of the keywords that showed up in your analytics has been artfully included. You’ve trimmed and tightened, and included some hot visuals [...]
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Trust The Biggest B2B Marketing Issue in 2011
Posted on 31. Jan, 2011 by Tony Wanless.
It looks like creating trust is going to be Job No. 1 for Business to Business (B2B) marketers in 2011. Of course it could be said that trust is always the underlying message contained in all online and offline B2B marketing, because the stakes are so much higher for buyers than in consumer marketing. But [...]
